Why John Carter is a Fascinating Disaster

This Indiewire article (click here) reveals that John Carter really failed because Disney gave director Andrew Stanton the project just to insure his future commitment to Pixar.  It was a pet project of his for many years.  The problem with this is that Disney left Pixar alone and trusted the animation studio's track record...

5 Reasons John Carter Failed

John Carter has been a marketing disaster since the beginning. The trailers never really captured anyone and the premise never made a lot of sense to the audiences. Worse critical response to the film was, to put it gently, pretty mediocre...

Also, this.

What Went Wrong?

budget of $380 million- world wide earnings $180 million= $200 million down the drain. An article from The Cavalier Daily puts John Carter as simply a money pit. "Average 'John': High- Budget Epic Flops" helps explain some of the better qualities in the film along with other ideas that were not successful.
"At the end of the day, John Carter was trumpeted in the media as a failure not because of the movie itself, but because of the huge financial loss Disney is sustaining following the film’s poor box office performance. Financial performance, however, has often proven a poor indication of cinematic quality."- Kevin Vincenti

Kids Choice Awards Leads Weekend Basic Cable Ratings

Nickelodeon saw some much needed success this weekend, as their annual award show in the Kids Choice Awards brought in an average of 6.2 million viewers for the weekend.

Nickelodeon fell to Disney in terms of average daily viewers for the first time this March since the kid's channel took over the top spot in 1995. While the award show does cover multiple different networks and studios, the viewership totals are still huge Nickelodeon.

The program also saw great success in terms of participation in a number of different fields. As per the source:

The star-studded telecast scored the most votes ever with a record 223 million (+11%, over last year). Votes were cast from Feb. 23–March 31, across Nick.com, Nick’s mobile site, brand-new iPhone/iPad/iPod Touch apps, an iPad-optimized site, an application on Nick’s Facebook page and via Twitter and custom hash tags. Nickelodeon’s digital platforms celebrated their highest trafficked day ever on March 31, reaching over 2.3+ million visitors across the net’s website, Facebook page, mobile and tablet sites and mobile apps (+10%). Also, the audience for the live simulcast of Countdown to Kids’ Choice posted double-digit increases (+39%) across these digital platforms over last year.

While this is good for Nickelodeon, their ratings were dwarfed once again by the Oscars, which had nearly 40 million viewers for this year's show.

Nonetheless, the award show is still considered a success for Nickelodeon.

John Carter Fails Miserably in the Box Office

"Moviemaking does not come without risk. It's still an art, not a science, and there is no proven formula for success. Andrew Stanton is an incredibly talented and successful filmmaker who with his team put their hard work and vision into the making of 'John Carter.' Unfortunately, it failed to connect with audiences as much as we had all hoped."

Rich Ross, Chairman of Walt Disney Studios

Disney's John Carter Super Bowl Tease

Disney is releasing an extremely short, but sweet teaser trailer for their upcoming film, John Carter during the Super Bowl this Sunday. Along with the commericial, The Disney Company has also announced its partnership with the NFL to give viewers a chance at winning two tickets to the Super Bowl in 2013. For all the John Carter fans out there, watch for the trailer during the game that will give a code to enter on NFL.com/JohnCarter for your chance to win.

Radio Disney as Content Strategy

Justin Beiber didn't get famous just because of talent. He's not that good. Its because Disney has great content strategists that planned for creating, delivering, and governing content that was useful to tweens' and their parents. Radio content is also useful for Disney because it achieves the specific goals of driving viewership of Disney Channel shows and solidifying synergistic brands.