Disney Studio Boss Resigns Amdist 'John Carter' Controversy

After nearly three years as head studio boss over at Disney, John Ross has decided to step down claiming "The best people need to be in the right jobs, in roles they are passionate about, doing work that leverages the full range of their abilities," he said. "I no longer believe the chairman role is the right professional fit for me."


This comes a month after the disastrous premiere of John Carter, a film Ross desired to be the next Avatar for Disney. 

New Prometheus Viral Video and mini Campaign around the Android David

Click Here

Movie Trailers Have Become A Main Event

The trailer for "Prometheus" was teased and it "was viewed 29.7 million times", says Fox Chief Marketing Officer. As we all already know, trailers are viewed more online than they are in theatres. To really pull in your viewers/audience, you have to market it online and toward your demographic (even if that means teasing the trailer). As the article states, "studios now market the marketing". This is probably because of the rapid growing industry and social media websites. The article goes on to talk about the pros and cons of trailers and how they should be marketed. The article gives statistics and examples of many films, but this is the paragraph that stuck with me the most:

"The increasing numbers of trailers online and commentary surrounding them mean increased scrutiny for the people who make them. Bloggers and tweeters dissect every frame of a trailer for mysterious projects like "The Hunger Games" or "Prometheus" and can create instantaneous bad buzz for films whose trailers they don't like, as happened to the flops "John Carter" and "Green Lantern."

Early Buzz: First Reactions From the Avengers Premiere

Joss Whedon's The Avengers had its premiere and while there's an embargo on reviews for now, twitter reactions were allowed to be posted. The general consensus from the tweets posted are mostly positive, especially of the action. Of course, it's easy to wonder how many negative reviews didn't get posted, but still interesting news.

Prometheus' Effort for "Viral" Video

Prometheus and Viral Marketing

Prometheus releases a three minute clip from a conference speech delivered by Peter Weyland (Guy Pearce) explaining the technologies that have been invented up to 2023 and that he is changing the world.  The intent of this video is mentioned to become viral and start a buzz between the online viewers in anticipation to receive more material.  Efforts for viral videos are becoming more and more popular in every industry, and now the film business as well.

Empire's Shiny Holographic Cover

This Huffington Post article previews Empire Magazine's shiny, holographic Prometheus cover for May's issue and praises the film's marketing strategies. 

Why John Carter is a Fascinating Disaster

This Indiewire article (click here) reveals that John Carter really failed because Disney gave director Andrew Stanton the project just to insure his future commitment to Pixar.  It was a pet project of his for many years.  The problem with this is that Disney left Pixar alone and trusted the animation studio's track record...

'Prometheus' Ship Specs Released

The ship to be featured in the film gets a more in depth look to keep the interest going. The article also holds stories about the film, links to other articles as well as trailers.

Director Ridley Scott excites preview audience in London with scenes of sci-fi flick ‘Prometheus’

Director Ridley Scott unveiled the first 3-D footage of “Prometheus,” his highly anticipated “Alien” prequel, in London Tuesday and movie writers were in awe.

More Leaked 'Prometheus' Photos

The title is a link to a page showcasing some recently leaked stills from Prometheus. Leaks like these and other sought after fan-material seem to be well controlled and hard to come by. This a relieving strategy in the wake of the complete saturation of the market by Avengers.

In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture

One of the main strategies that Ridley Scott and his team running the ad campaign for his film Prometheus are trying to accomplish is this idea of transmedia storytelling. One of these strategies was displayed in the TED2023 video posted below.

The TED2023 promo video cooked up by Scott and writer Damon Lindelof ("Lost," "Star Trek") was released on the TED blog and quickly became the subject of online articles and social-media discussions. It is a great example of a technique sweeping the entertainment industry: transmedia storytelling , in which a message or story is conveyed across multiple platforms.

Unlike conventional trailers, which use rapidly cut, repurposed footage and are widely available online along with straight clips, transmedia videos expand the movie's narrative and encourage fans to immerse themselves more deeply into the story. The advertising becomes part of the movie -- with the bonus that it is tailored for mobile devices and sharing across social networks.

The idea is for the platform to reach multiple different groups of people, essentially making the video go viral. While using the TED talks is a creative strategy, it will really remain to be seen if this campaign will interest those who don't really find an interest in the videos.

The article really delves into the whole concept of the campaign, as well as the whole idea of trying to create a successful viral campaign.

Prometheus Facebook App releasing still images from movie

As I posted previously, 'Prometheus' has a facebook app which will reveal images from the film every week. This week the app revealed a mural and a ship. While this still has no insight into what the film is about, it looks awesome.

"Prometheus" Rating: Ridley Scott Blasts MPAA

Ridley Scott starts in on the MPAA now with fighting the rating. Should it be PG-13 or R? "The Dark Knight Rises" got a PG-13 rating this week, and went through the process smoothly, unlike "Prometheus."

Fans Treated To Five Minute Prometheus Preview

Fans in London were treated to a five minute preview of Prometheus yesterday afternoon, which helped reveal some desired answers to a film that has been very hush hush in terms of storyline. The Guardian breaks it down for fans of the upcoming Summer Blockbuster, and as expected, there's a lot to decipher.